It's perfectly true!

Take it, feel it, make up a cool phrase.

This is It's perfectly true! A newsletter on mundane things that are big in small ways… This is a column heavily influenced by Primo Levi’s collection of essays Other People’s Trades. Ranging from book cover design, contemporary science fiction, the evolution of romantic comedies, self-image, pop culture, work culture and modern success… these are brief conversations about the fascinating world we live in, the questions that come with it, and it is all perfectly true!